Somehow, the idea that ‘users don’t scroll’ didn’t manage to die with Facebook and Twitter’s newsfeeds. It’s never been a lack of ability of users to scroll, it’s been your lack of ability to get them to scroll. As Tufte likes to say, that’s ‘a failure of design’.Here’s VW with a great example of keeping a user engaged in your story as they scroll vertically. It’s similar in essence to Nike’s site I posted about back in January. My pal, Mr. Vogler, also suggested this.

Somehow, the idea that ‘users don’t scroll’ didn’t manage to die with Facebook and Twitter’s newsfeeds. 

It’s never been a lack of ability of users to scroll, it’s been your lack of ability to get them to scroll. As Tufte likes to say, that’s ‘a failure of design’.

Here’s VW with a great example of keeping a user engaged in your story as they scroll vertically. It’s similar in essence to Nike’s site I posted about back in January. My pal, Mr. Vogler, also suggested this.

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