How Google Went From Search Engine To Content Destination

parislemon:

Danny Sullivan breaks down the current state of Google and how we got here. (This is about a month old, but I’ve been catching up on some reading, and it’s very good.)

Sullivan attempts to succinctly define Google:

Google is a search engine and a social network and a mobile operating system and mobile phones called Nexus and a tablet called Nexus and a place you can buy content like books and games and videos called Google Play and a travel guide and a restaurant guide and a place you can write blog posts and a place you can watch videos on YouTube and a web browser and a way to place ads all over the web and where you can get offers or you can use your phone as a credit card and much more.

While Sullivan is clearly being a bit facetious here, this statement is telling. Google is rubbing some people the wrong way because they’re trying to do everything and stomping on lots of toes along the way.

This is also fascinating:

Android beats or is a close rival to Apple’s iOS marketshare, depending on the stats you look at. Google no longer needs to to fear Apple cutting it off. That’s good, because now Apple IS cutting it off, something Apple probably wouldn’t have done if it weren’t for Google being so fearful of Apple that it developed a rival to Apple’s mobile platform.

In other words, Apple is now cutting off Google because of the steps Google took to ensure that it wouldn’t matter if Apple cut them off. The prophecy has been self-fulfilled.

Self-fulfilling Propecies.

68 notes

Show

  1. seominneapolis reblogged this from parislemon
  2. averagejoediary reblogged this from parislemon
  3. pod313 reblogged this from parislemon
  4. republicofideas reblogged this from emergentfutures
  5. amberspears reblogged this from emergentfutures and added:
    For you #SEO knowledge buffs. Compelling content is the key to first page longevity.
  6. jluketwo reblogged this from emergentfutures
  7. journeyacrossthehorizon reblogged this from emergentfutures
  8. jodyheavener reblogged this from emergentfutures
  9. kevinpojezny reblogged this from emergentfutures
  10. cacorderoc reblogged this from emergentfutures
  11. ddesrosiers reblogged this from emergentfutures
  12. romantic666 reblogged this from emergentfutures
  13. reapandprosper reblogged this from emergentfutures
  14. ammit reblogged this from emergentfutures and added:
    Google’s not scared of the lack of Apple in their business diet. Really, is anyone surprised? Come on…anyone?
  15. lalibertarienne reblogged this from emergentfutures
  16. emergentfutures reblogged this from parislemon
  17. awasim reblogged this from parislemon
  18. craigdeakin reblogged this from parislemon
  19. eatros reblogged this from parislemon
  20. barcampsarasota reblogged this from parislemon
  21. ebdisme reblogged this from parislemon
  22. justbeingseriouslysocial reblogged this from parislemon
  23. sahityakakarla reblogged this from parislemon
  24. tsarbucks reblogged this from parislemon
  25. sethuramang reblogged this from parislemon
  26. This was featured in #Tech

Blog comments powered by Disqus