Posts tagged Advertising

Flying People

Bueller? Bueller? 

Via: thelategreats

Philips want to barrage your eyeballs with explode-y, slow-motion, shiny things.

What better way to show the benefits of a push up bra than having a flat-chested man model them (androgynous supermodel, Andrej Pejic).

Brilliant.

The Holy Grail, Part 2

@rogerblack on publishing. Another must read.

The Holy Grail, Part I

@rogerblack on publishing. Read it.

Roger put these up a few days ago; due to lots of travel, I haven’t had a chance to post until now. 

License Lab - Production music for commercial licensing.

License Lab - Production music for commercial licensing.

Somehow, the idea that ‘users don’t scroll’ didn’t manage to die with Facebook and Twitter’s newsfeeds. It’s never been a lack of ability of users to scroll, it’s been your lack of ability to get them to scroll. As Tufte likes to say, that’s ‘a failure of design’.Here’s VW with a great example of keeping a user engaged in your story as they scroll vertically. It’s similar in essence to Nike’s site I posted about back in January. My pal, Mr. Vogler, also suggested this.

Somehow, the idea that ‘users don’t scroll’ didn’t manage to die with Facebook and Twitter’s newsfeeds. 

It’s never been a lack of ability of users to scroll, it’s been your lack of ability to get them to scroll. As Tufte likes to say, that’s ‘a failure of design’.

Here’s VW with a great example of keeping a user engaged in your story as they scroll vertically. It’s similar in essence to Nike’s site I posted about back in January. My pal, Mr. Vogler, also suggested this.